concept

Walter Ong's term for the orality of electronic media (radio, television, and now podcasts), as distinct from the primary orality of cultures before writing. In episode 01 it is the frame for why spoken-word archives matter. Episode 01, at about 13 minutes 45.

Across the episodes

01

Enters as the frame for podcasting: speech returning within a literate, electronic culture

Draws the line Ong's term depends on: primary orality belongs to the world before writing, with Homer as its figure.

"This isn't the original orality of pre-printing press and pre-writing, where they sat around the fire like Homer and told tales."
Chad Nantaisasserted#
Chad Nantais, Syntopic, Episode 1 (11 Oct 2026), 13:49

Glosses the term with McLuhan's word: electronic media do not abolish literacy but bring orality back within it.

"This is a different secondary, this is a retrieval of orality."
Chad Nantaisasserted#
Chad Nantais, Syntopic, Episode 1 (11 Oct 2026), 13:59

Connections

coined byWalter Ong

Ong's term.